HOW THE VIDEO PRODUCTION STRATEGY HAS BECOME AN ESSENTIAL PART OF EFFECTIVE AUDIOVISUAL COMMUNICATION?

In an era where new technologies have taken on an imposing dimension, video production has rapidly become the ideal means of communication to achieve a successful “com operation”? Whatever your sector of activity, you can be sure that at some point, someone will be looking for your presence on social networks. This is why it is essential to master the video tool, and the art of audiovisual communication.

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THEY SAY A PICTURE IS WORTH A THOUSAND WORDS, SO IMAGINE A VIDEO!

If video production is of paramount importance in the deployment of good digital communication, it has become essential at a time when the “right image” brings success! Strategic, well thought-out audiovisual communication allows you to capture more audience, whether it is to present your products or to explain your approach, your concept, your offer.

We all have digital cameras and we’re used to using them to do all of our business exponentially. Therefore, the video tool represents an advantage to be grasped, especially since it is one of the categories of content most requested by Internet users!

To have no more doubts about the value of good audiovisual communication, one only has to look at the immense success of Instagram: video has become the most attractive medium. While 500 000 people consult this type of format every day with the emergence of stories, video production is in full story success! With the rise of social networks and technological innovations, video production is currently the indispensable material that cannot be dispensed with in terms of audiovisual communication.

THE IMPORTANCE OF AUDIOVISUAL COMMUNICATION

BUT WHY A MOVIE?

With audiovisual, communication is much more effective!

Simply because video is a very attractive medium that never goes unnoticed. We are driven by curiosity, it’s in our nature. All we need to do is see an illustrative image of a video to try to discover what’s in it. Video provides a better memory capacity, which is not necessarily the case for other web content.

The power of video production

Finally, there is no doubt about the importance of video in digital communication. Not only is it one of the favourite contents of Internet users, but it also allows you :

  • to strengthen your brand image,
  • to create a closer bond with your customers,
  • to support a move towards societal marketing
  • and simply set yourself apart from your competitors.

An audiovisual communication strategy is a powerful tool that is easy to adapt to any message to be disseminated.

BUT BUT?

Brands and image

As you will have understood, video is a powerful medium when it comes to telling a story and making an impression… as long as it has strategic content and a strong identity. In short, relevant audiovisual communication!

If brands are beginning to follow this trend, they need to double their creativity in the face of competition in order to remain visible and interact intelligently with their community.

Advertisers and Youtube

Today advertisers are watching how video production is moving the lines for brands and their business performance. While agencies and advertisers have understood the challenge and have set up campaigns designed for video platforms, YouTube France and Stratégies have launched a competition to reward the most innovative and successful video production initiatives in the field.

A total of five awards, including two prizes and three mentions, will be presented. The Brand Effectiveness Award will recognize an audiovisual communication campaign in which YouTube has contributed to building a strong brand by enhancing the advertiser’s image, awareness or purchase intentions.

“ Les ingredients of a successful campaign are a good understanding of the brand’s stakes as well as the ability to apprehend the specific language of YouTube and the way to use the platform, so as to sell and move the attributes of marque ”, explains Isabelle Lechanteur from Google France.

Much more than a trend…

Another example that video production remains very strategic today and in the future, more and more newspapers and magazines are deploying ambitious audiovisual production means. The aim is to appeal to an audience that is increasingly tempted by moving images and to expand their advertising revenues.

Video remains the king format on social networks. Brands produce videos to engage their customers and boost their visibility.

VIDEO PRODUCTION: DIZZYING FIGURES

WEB TRAFFIC

A Cisco report states that by 2020, 80% of web traffic in the US will be driven by video content. Other figures that really speak for themselves: 64% of buyers are ready to take action by ordering online after watching a video from a brand. In addition, a video broadcast on social networks generates 10 times more customer engagement than other content.

UNQUESTIONABLE COMMERCIAL LEVERAGE

After watching a video, 75% of people interact on social networks with the brand that broadcast it and 39% place an order. Clearly, investing in video production positively influences the performance of companies on the web.

This is why it is essential to adapt and interact in an agile, fluid and positive manner with external communities, customers and other stakeholders.

And even if, like podcasting, new and very relevant formats are emerging, video production is and will remain for a long time a major asset for those who know how to master it and show creativity.

If you are in New York, we recommend 87seconds, an excellent audiovisual production agency!